Tag Archives: social networking sites

Blogging & Web 2.0 As A Tool In The Media War

Blogging is a part of the social media and Web 2.0 environment. While the first-stage web mainly included websites where people were limited to passive viewing of the content, the new-generation Web 2.0 creates highly interactive platforms that allow the creation of user-generated content, discussion and sharing in the virtual community. Besides blogging, the social media includes social networking sites (Facebook, LinkedIn…), microblogs (e.g. Twitter), wikis (wikipedia, wikimedia, wikileaks…), video sharing sites (e.g. Youtube), folksonomies (social bookmarking, tags) and other web applications (e.g. JavaScript). In conclusion, Web 2.0 has created a totally new level for communication between organizations, communities and individuals, far from the still-existing traditional and industrial media.

The traditional media has had a role in wars and international conflicts for at least a hundred years, e.g during the Armenian genocide it had some influence on the small humanitarian aid from the U.S. and afterwards influenced the trials against the perpetrators in Turkey. However, it was not until a half-century ago that it came clear that media hype can be far more effective than military combat success – as the Vietnam war amply demonstrated. It is said that Vietnam was the first conflict waged and won by the U.S. media.  

Read the full article under Media War category.


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